Partner Business Case
Show what a partnership is worth, to the partner and to you.
Model the deal from both sides: what the partner earns, what you earn and spend, and whether doing it alone would be better. Share a one-page case with the partner and an internal one with your manager. Guided by the PartnerStandard method.
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A live sample case
Change the deals, the partner type or the costs. Changes stay in this browser tab.
The partner
Northwind finds the customer, closes the deal and sends the invoice · Northwind provides level 1 support.
Deals the partner expects to close
Most partners start slowly: the first deals usually come after a few months.
What it costs the partner
So the case is honest: when does the partnership pay for itself?
To get started · Paid once, in year 1
Every year · From year 1 on
The partner’s own cost of the support it gives each customer
€25,000 to get started, then €8,000 every year, plus €300 per customer a year for support.
Beyond the money
Pick up to 4 that matter to this partner.
What partnering with Acme is worth to Northwind
Reseller partner, 5 years, expected scenario. A typical customer is worth €24,000 a year plus €4,000 once.
Margin from Acme
€578,608
over 5 years
Customers by year 5
48
from Northwind
Partner profit after costs
€479,507
pays for itself in year 2, month 6
Acme gets €2,948,039 in revenue through this partner, before what it pays the partner.
Revenue per year, and profit so far
- Margin, new customers
- Margin, renewals
- Partner profit so far, after costs
Year by year
Year 1
- New deals
- 3
- Customers at year end
- 3
- Margin, new customers
- €16,200
- Margin, renewals
- €0
- Revenue
- €16,200
- Partner costs
- -€33,900
- Profit
- -€17,700
- Profit so far
- -€17,700
Year 2
- New deals
- 7
- Customers at year end
- 10
- Margin, new customers
- €37,800
- Margin, renewals
- €12,960
- Revenue
- €50,760
- Partner costs
- -€10,910
- Profit
- €39,850
- Profit so far
- €22,150
Year 3
- New deals
- 11
- Customers at year end
- 20
- Margin, new customers
- €59,400
- Margin, renewals
- €41,904
- Revenue
- €101,304
- Partner costs
- -€13,919
- Profit
- €87,385
- Profit so far
- €109,535
Year 4
- New deals
- 15
- Customers at year end
- 33
- Margin, new customers
- €81,000
- Margin, renewals
- €85,234
- Revenue
- €166,234
- Partner costs
- -€17,827
- Profit
- €148,407
- Profit so far
- €257,942
Year 5
- New deals
- 19
- Customers at year end
- 48
- Margin, new customers
- €102,600
- Margin, renewals
- €141,510
- Revenue
- €244,110
- Partner costs
- -€22,544
- Profit
- €221,566
- Profit so far
- €479,507
Total, 5 years
- New deals
- 55
- Margin, new customers
- €297,000
- Margin, renewals
- €281,608
- Revenue
- €578,608
- Partner costs
- -€99,100
- Profit
- €479,507
How it works
Set up your company once
Your portfolio and the partner types you offer, with the terms each one gets.
Make one case per partner
What the partner gets out of it, and what it’s worth to you.
Share two one-pagers
One for the partner, by link or PDF. One internal, for your manager, as a PDF.